Decision Support · Side-by-side
Compare pricing, strengths, and use cases so it is easier to pick the right fit.
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For most small business owners who need a complete online presence fast, Durable wins on sheer speed and local SEO, while B12 offers deeper all-in-one business tools like invoicing and scheduling. The biggest difference is that Durable gets you a basic site in 30 seconds, but B12 gives you more control over client management and payments. If you want the quickest possible launch with minimal effort, choose Durable; if you need integrated business operations, choose B12.
B12
Durable
Scores at a glance
Choose B12 if
Choose Durable if
Key differences
Facts side by side
| B12 | Durable | |
|---|---|---|
| Free plan | ||
| Mobile app | ||
| API access |
Common questions
Durable is better for a plumber because it's faster, has a free tier, and optimizes for local Google searches. B12's extra invoicing and scheduling tools are overkill for a simple service site.
No, neither has a mobile app. You can view your site on a phone, but you can't edit or manage your business from the app. You'll need a computer.
Durable is easier. You just type your business name and location, and it builds a site in 30 seconds. B12 requires a few more steps like choosing colors and connecting Stripe.
No, neither requires coding. Both are drag-and-drop or AI-generated. However, if you want to customize beyond what the AI gives you, B12 offers slightly more control.
B12 is better because its invoicing and payment processing are more robust. Durable has invoicing too, but it's more basic and tied to its own system.
Durable is the fastest, cheapest way to get a local business online; B12 is the better all-in-one platform for service pros who need scheduling and payments.
If you're a local business owner who just wants a simple, fast website that shows up on Google, start with Durable's free plan. If you run a service-based business and need invoicing, scheduling, and client management all in one place, B12 is worth the $49/month. Both are beginner-friendly, but neither works on your phone, so keep a laptop handy.
