Decision Support · Side-by-side

Constant Contact vs SAP Emarsys Customer Engagement. Side by side.

Compare pricing, strengths, and use cases so it is easier to pick the right fit.

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Constant Contact

Best overall

SAP Emarsys Customer Engagement

Constant Contact wins for small businesses and non-technical users who need simple email marketing with great support and event tools. SAP Emarsys (now SAP Engagement Cloud) is for large enterprises with complex omnichannel needs and a big budget. The single biggest difference is that Constant Contact is beginner-friendly and affordable for small lists, while Emarsys is a powerful but expensive enterprise platform.

Constant Contact

#199 of 3,826 Web

SAP Emarsys Customer Engagement

#1968 of 3,826 Web

Scores at a glance

Constant ContactSAP Emarsys Customer EngagementPractical Versatility

Onboarding Ease

Ecosystem Fit

Market Value

Choose Constant Contact if

You run a local business and want to send monthly newsletters and event invitations
You need phone support because you're not comfortable figuring things out alone
You have fewer than 10,000 contacts and want predictable, simple email marketing
You host webinars or in-person events and want to manage registrations and follow-ups in one tool

Choose SAP Emarsys Customer Engagement if

You're a large retailer with hundreds of thousands of customers and need AI-driven product recommendations
Your company already uses SAP for ERP or CRM and wants everything connected
You need to send personalized messages across email, SMS, push notifications, and web in real time
You have a dedicated marketing team and budget for enterprise software

Key differences

Constant Contact is for beginners; Emarsys requires technical expertise to set up
Constant Contact costs less for small lists; Emarsys is enterprise-priced (often $1,000+/month)
Emarsys offers AI predictive modeling; Constant Contact has basic A/B testing and segmentation
Constant Contact has phone support; Emarsys relies on documentation and account managers
Emarsys integrates deeply with SAP; Constant Contact connects to Shopify, WooCommerce, and common small business tools
Constant Contact has event management built in; Emarsys focuses on omnichannel customer journeys

Facts side by side

	Constant Contact	SAP Emarsys Customer Engagement
Free plan
Mobile app
API access

Constant Contact: strengths & weaknesses

Very easy to start using – drag-and-drop email builder and clear menus
Great phone and chat support when you get stuck
Excellent email deliverability – your emails actually land in inboxes
Built-in event management tools for webinars and in-person events
Pricing gets expensive quickly as your contact list grows
Email templates are not very flexible for custom designs
Automation workflows are simpler than competitors like Klaviyo
No mobile app to manage campaigns on the go

SAP Emarsys Customer Engagement: strengths & weaknesses

Powerful AI that predicts customer behavior and recommends products in real time
Handles huge contact lists and high-volume sending without issues
Deep integration with SAP systems (Commerce Cloud, Sales Cloud, etc.)
Pre-built 'Tactics' library for common marketing workflows
Very expensive – not realistic for small businesses or solopreneurs
Initial setup is technical and often requires a developer or agency
Reporting dashboards can be rigid and hard to customize
No mobile app for on-the-go management

Common questions

Is Constant Contact better than SAP Emarsys for a small online store?

Yes, for most small stores. Constant Contact is cheaper, easier to set up, and integrates with Shopify and WooCommerce. Emarsys is overkill and too expensive unless you have thousands of orders per day.

Can I use Constant Contact or Emarsys on my phone?

Neither has a dedicated mobile app for creating campaigns. Both have mobile-responsive email previews, but you'll need a computer to build and send emails.

Which tool has better email deliverability?

Both have strong deliverability. Constant Contact is known for excellent inbox placement for small senders. Emarsys requires proper DNS setup (SPF, DKIM, DMARC) but performs well once configured.

Is SAP Emarsys worth the high price?

Only if you're a large company with complex needs – like real-time personalization across channels and integration with SAP systems. For most small businesses, the cost and complexity aren't justified.

Can I migrate from Constant Contact to Emarsys later?

Yes, but it's a big project. Emarsys can import your contacts via CSV or API, but you'll need to rebuild your email templates and automation workflows from scratch.

Constant Contact is the practical choice for everyday users; SAP Emarsys is enterprise-only power for those who can afford it.

If you're a small business or solo entrepreneur, start with Constant Contact – it's easy, has great support, and does everything you need for email and events. If you're a large company with a big budget and complex customer journeys, SAP Emarsys is powerful but be ready for a serious investment in time and money.

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Detail pages: Constant Contact · SAP Emarsys Customer Engagement

Constant Contact

SAP Emarsys Customer Engagement

Free plan

Mobile app

API access