Decision Support · Side-by-side

Influencity vs Upfluence. Side by side.

Compare pricing, strengths, and use cases so it is easier to pick the right fit.

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Influencity

Best overall

Upfluence

For everyday users looking to run influencer campaigns, Influencity wins on sheer scale and fraud detection, while Upfluence edges ahead with eCommerce integration. The biggest difference is that Influencity offers a free trial and transparent pricing, whereas Upfluence hides its costs and is likely more expensive.

Influencity

7-day free trial on all plans #2910 of 3,826 Web

Upfluence

#3326 of 3,826 Web

Scores at a glance

InfluencityUpfluencePractical Versatility

Onboarding Ease

Ecosystem Fit

Market Value

Choose Influencity if

You need to verify that influencers have real followers, not bots
You want to try before you buy with a 7-day free trial
You manage multiple campaigns and want a clean dashboard to track them all
You're on a budget and want to pick only the features you'll actually use

Choose Upfluence if

You run an online store and want to see exactly how many sales each influencer drives
You need to pay influencers directly through the platform
You have a dedicated marketing team that can invest time in learning a complex tool
You're willing to negotiate pricing with a sales rep for a custom plan

Key differences

Influencity has transparent pricing with a free trial; Upfluence hides its pricing behind a sales call.
Influencity offers 170M+ influencers; Upfluence's database size is undisclosed but smaller.
Upfluence has built-in eCommerce sales tracking; Influencity does not.
Influencity has stronger fake-follower detection; Upfluence has occasional data inaccuracies.
Neither tool has a mobile app or public API, so both require desktop use.
Influencity's onboarding is more guided (10 steps); Upfluence's is vaguer (7 steps).

Facts side by side

	Influencity	Upfluence
Free plan
Mobile app
API access

Influencity: strengths & weaknesses

Massive database of 170M+ influencers so you can find almost anyone
Excellent fake-follower detection to avoid wasting money on bots
Customizable pricing plans let you pay only for what you need
Clean campaign dashboard makes tracking posts and stories simple
No mobile app — you can't manage campaigns from your phone
No public API, so you can't connect it to other tools you use
Lowest-tier plans are very limited; you may need to pay more to get real value
Setting up custom bundles can be confusing for a beginner

Upfluence: strengths & weaknesses

Deep eCommerce integration — you can track actual sales from influencer links
Robust campaign management with built-in payment tools
Detailed performance reports that show ROI clearly
Large influencer database covering many niches
Pricing is not published — you have to talk to sales, which is a red flag for budget-conscious users
Steep learning curve; expect to spend hours figuring out the interface
Occasional data inaccuracies in influencer profiles
No mobile app and no public API, limiting how you can use it on the go

Common questions

Is Influencity better than Upfluence for a small business with no marketing team?

Yes, Influencity is better for a small business because it has a free trial, transparent pricing, and a more guided onboarding process. Upfluence requires a sales call and has a steeper learning curve.

Can I use Influencity or Upfluence on my phone?

No, neither tool has a mobile app. You'll need a computer to search for influencers, manage campaigns, and view reports.

Which tool is cheaper: Influencity or Upfluence?

Influencity is likely cheaper because it offers modular plans starting at a lower price point and has a free trial. Upfluence's pricing is not public, but user reports suggest it is relatively high.

Does Upfluence or Influencity help me pay influencers?

Upfluence has built-in influencer payment tools. Influencity does not — you would need to handle payments separately.

Which tool has better fake follower detection?

Influencity is known for excellent fake follower detection algorithms. Upfluence has occasional data inaccuracies, so it's less reliable for vetting audiences.

Can I connect these tools to my Shopify or WooCommerce store?

Upfluence offers eCommerce integration (Shopify, WooCommerce) to track sales. Influencity does not have direct eCommerce integrations.

Influencity wins for most everyday users with its free trial, transparent pricing, and bot detection; Upfluence is the pick only if you need eCommerce sales tracking.

If you're just starting out with influencer marketing and want to keep costs low while avoiding bots, go with Influencity — it's transparent, has a free trial, and does the heavy lifting on fraud detection. If you already run an online store and need to tie every post to a sale, Upfluence is worth the higher price and steeper learning curve.

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Detail pages: Influencity · Upfluence

Influencity

Upfluence

Free plan

Mobile app

API access