Decision Support · Side-by-side

Lofty (formerly Chime) vs MeetChloe. Side by side.

Compare pricing, strengths, and use cases so it is easier to pick the right fit.

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Lofty (formerly Chime)

MeetChloe

Best overall

For most real estate agents, MeetChloe wins on day-to-day usefulness and speed, especially if you already use a CRM like Follow Up Boss or LionDesk. Lofty (formerly Chime) is a more powerful all-in-one platform but is overkill and expensive for solo agents or small teams. The single biggest difference: MeetChloe is a plug-and-play AI assistant that automates lead follow-up and social content, while Lofty is a full CRM suite that requires heavy setup and ongoing AI credit costs.

Lofty (formerly Chime)

#1387 of 3,826 Web

MeetChloe

#4367 of 3,826 Web

Scores at a glance

Lofty (formerly Chime)MeetChloePractical Versatility

Onboarding Ease

Ecosystem Fit

Market Value

Choose Lofty (formerly Chime) if

You run a real estate team of 5+ agents and need a single CRM with built-in AI lead qualification
You want to manage IDX websites, social ads, and email campaigns from one platform
You have a dedicated admin or tech-savvy person to handle the 10-step onboarding and ongoing configuration
You're willing to pay for AI credits on top of the base subscription

Choose MeetChloe if

You're a solo agent or small team already using a CRM like Follow Up Boss or LionDesk and just want AI to handle lead replies and scheduling
You need fast, compliant SMS follow-up for cold leads and re-engagement campaigns
You want to generate social media posts automatically without spending hours on content creation
You prefer a tool that's up and running in a day, not a week

Key differences

Lofty is a full CRM suite; MeetChloe is an AI assistant that plugs into your existing CRM
MeetChloe has faster setup (1 day vs. 1+ week for Lofty)
Lofty has hidden AI credit costs; MeetChloe's pricing is also unclear but no mention of per-use fees
MeetChloe is SMS-first and compliance-focused; Lofty is more about website and ad management
Lofty offers IDX website customization; MeetChloe does not
MeetChloe generates social media content; Lofty focuses on ad management

Facts side by side

	Lofty (formerly Chime)	MeetChloe
Free plan
Mobile app
API access

Lofty (formerly Chime): strengths & weaknesses

All-in-one marketing suite: you can manage leads, social ads, and IDX websites from one dashboard
Superior AI chatbot that can qualify leads and answer property questions automatically
Excellent mobile app for checking leads and updating listings on the go
High cost for small teams – pricing is not transparent and you pay extra for AI credits
Complex UI with a steep learning curve – not beginner-friendly
No mobile app listed (contradicts pro) and no public API for custom integrations
Onboarding requires 10 technical steps including domain setup and MLS feed integration

MeetChloe: strengths & weaknesses

Extremely fast response times – leads get replies in seconds, which helps conversion
Deeply integrated with popular real estate CRMs (Follow Up Boss, LionDesk, Chime) – works with what you already use
Compliance-first logic for Fair Housing – reduces legal risk in automated messaging
High-quality social media content generation – saves hours of manual posting
Higher price point than generic chatbots – not a cheap add-on
Requires setup time for MLS credentials and CRM connection (though still simpler than Lofty)
SMS-heavy – not ideal if you work with international leads who prefer WhatsApp or email

Common questions

Is Lofty (formerly Chime) better than MeetChloe for a solo real estate agent?

No, for a solo agent MeetChloe is usually the better choice. Lofty is built for teams and brokerages – its complexity and extra costs for AI credits make it overkill for one person. MeetChloe integrates with the CRM you likely already use and automates lead follow-up without a steep learning curve.

Can I use MeetChloe on my phone?

MeetChloe does not have a dedicated mobile app, but you can manage it through your CRM's mobile app and receive notifications via Slack or SMS. Lofty claims an excellent mobile app, but the tool facts list 'has_mobile' as false, so that may be outdated.

Which tool is easier to set up for a non-technical person?

MeetChloe is significantly easier. Its onboarding involves connecting your CRM and MLS credentials, which takes a few hours. Lofty requires 10 technical steps including domain configuration, SSL setup, and MLS feed integration – that's a project, not a quick setup.

Do I need to pay extra for AI features with Lofty?

Yes, Lofty charges additional fees for AI credits on top of the base subscription. This can add up quickly if you have a high volume of leads. MeetChloe's pricing is also not clearly published, but there's no mention of per-use AI credits.

Which tool is better for generating social media content?

MeetChloe is better for social media content generation – it's listed as a primary task and a pro. Lofty focuses on social media ad management, not organic content creation.

Can I use these tools if I don't have a CRM yet?

Lofty can work as your CRM from scratch, but it's a heavy lift. MeetChloe requires you to already have a CRM (like Follow Up Boss or LionDesk) – it won't replace one. If you have no CRM, Lofty is the only option here, but consider a simpler CRM first.

MeetChloe wins for most agents with its fast setup and focused AI automation; Lofty is only for teams ready to invest in a full CRM overhaul.

If you're a solo agent or small team, start with MeetChloe – it's faster to set up, works with tools you already use, and handles the two biggest time-wasters: lead follow-up and social content. Lofty is only worth it if you need a full CRM replacement and have the budget and tech support to manage it.

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Detail pages: Lofty (formerly Chime) · MeetChloe

Lofty (formerly Chime)

MeetChloe

Free plan

Mobile app

API access