Decision Support · Side-by-side
Compare pricing, strengths, and use cases so it is easier to pick the right fit.
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Looka wins for absolute beginners who want a polished logo fast with minimal fuss, while LogoAI is better for users who need true vector files and automated brand guidelines without a subscription. The single biggest difference is that LogoAI offers a free tier for the first 2 million users and one-time payments per project, whereas Looka hides its pricing and pushes subscriptions for social assets.
LogoAI
Looka
Scores at a glance
Choose LogoAI if
Choose Looka if
Key differences
Facts side by side
| LogoAI | Looka | |
|---|---|---|
| Free plan | ||
| Mobile app | ||
| API access |
Common questions
No, Looka is better for complete beginners because its onboarding is more guided — you just pick styles you like and the AI learns your taste. LogoAI requires you to manually select industry, colors, and fonts upfront.
Neither tool has a mobile app. Both require a desktop or laptop browser to design. You can view exports on your phone, but you cannot create or edit logos on mobile.
Both give you vector files (SVG, EPS), but LogoAI's SVG is true vector and included in the free tier. Looka also offers vector files, but you may need a subscription to download them in all formats.
Yes, the first 2 million users get free access to the basic features. After that, you pay a one-time fee per project. There is no subscription required for the core logo and brand guidelines.
Yes, Looka's pricing is not clearly published on their website. You have to go through the entire design flow to see the cost. Social media assets require a subscription, which can be a surprise.
LogoAI is better because it automatically generates a comprehensive Brand Guidelines PDF with color codes, typography rules, and usage examples. Looka gives you a brand kit but the guidelines are less detailed.
LogoAI wins on value and versatility with free vector logos and brand guidelines; Looka wins on ease for beginners who want a fast, pretty result.
If you want a quick, polished logo with zero effort and don't mind a subscription, go with Looka. But if you need real vector files, a full brand guide, and prefer paying once per project (or getting it free), LogoAI is the smarter choice for everyday users who care about value and flexibility.
