Decision Support · Side-by-side

Octoly (Skeepers Influence Marketing) vs Upfluence. Side by side.

Compare pricing, strengths, and use cases so it is easier to pick the right fit.

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Octoly (Skeepers Influence Marketing)

Upfluence

Best overall

Neither Octoly nor Upfluence is designed for everyday users—they are enterprise influencer marketing platforms. Octoly wins for brands that need automated product gifting and UGC at scale, while Upfluence is better for hands-on influencer discovery and campaign management. The single biggest difference: Octoly focuses on gifting and review syndication, whereas Upfluence is a full influencer CRM with eCommerce sales tracking.

Octoly (Skeepers Influence Marketing)

#1422 of 3,826 Web

Upfluence

#3326 of 3,826 Web

Scores at a glance

Octoly (Skeepers Influence Marketing)UpfluencePractical Versatility

Onboarding Ease

Ecosystem Fit

Market Value

Choose Octoly (Skeepers Influence Marketing) if

You sell physical products and want to automate sending free samples for video reviews
You need product reviews syndicated to major retailers like Amazon or Walmart
You have a dedicated marketing team and a budget of thousands per month
You want AI to match influencers to your brand based on audience data

Choose Upfluence if

You want to search and vet influencers across Instagram, YouTube, and TikTok from one place
You need to manage outreach, contracts, and payments inside one tool
You run an eCommerce store and want to track sales generated by influencer links
You're a marketing agency managing campaigns for multiple clients

Key differences

Octoly focuses on automated product gifting; Upfluence focuses on influencer discovery and CRM
Octoly syndicates reviews to retailer sites; Upfluence does not
Upfluence has a larger influencer database for manual search; Octoly relies on influencers applying to your campaign
Octoly requires integration with Shopify/Magento; Upfluence connects to eCommerce for sales attribution
Both lack mobile apps and APIs, making them unsuitable for on-the-go use
Pricing for both is enterprise-level and not publicly listed

Facts side by side

	Octoly (Skeepers Influence Marketing)	Upfluence
Free plan
Mobile app
API access

Octoly (Skeepers Influence Marketing): strengths & weaknesses

Automates sending free products to influencers and collecting video reviews
Syndicates reviews to retailer sites like Amazon and Sephora
AI matches influencers to your brand based on audience and engagement
No mobile app or API for everyday users
Very expensive and pricing is hidden
Steep learning curve with 10 onboarding steps
Influencer quality drops if you don't fine-tune filters

Upfluence: strengths & weaknesses

Massive database to search influencers by keyword, location, and audience
Built-in campaign management and payment tools
Tracks sales directly from influencer links (eCommerce integration)
No mobile app or API
High price tag not suitable for individuals or small businesses
Onboarding requires connecting multiple accounts and learning the interface
Some influencer data (follower counts, engagement) can be inaccurate

Common questions

Is Octoly better than Upfluence for getting product reviews?

Yes, Octoly is specifically built for automated product gifting and syndicating reviews to retailers. Upfluence is better for finding influencers and managing campaigns, not for review generation.

Can I use Octoly or Upfluence on my phone?

No. Neither tool has a mobile app. Both are web-based platforms designed for desktop use by marketing teams.

Which tool is cheaper for a small business?

Neither is cheap. Both hide their pricing, but reports indicate they cost thousands per month. Small businesses should look at tools like Aspire or Grin instead.

Does Upfluence track sales from influencer posts?

Yes, Upfluence integrates with eCommerce platforms like Shopify to track sales attributed to influencer links. Octoly does not offer direct sales tracking.

Which tool is easier to set up?

Upfluence has fewer onboarding steps (7 vs 10), but both require technical setup and team training. Neither is beginner-friendly.

Octoly automates product gifting for reviews; Upfluence is a full influencer CRM—both are expensive, lack mobile apps, and are overkill for everyday users.

If you're an everyday user or small business owner, skip both—they're built for enterprise teams with big budgets. Between the two, Upfluence gives you more hands-on control over finding and paying influencers, while Octoly is better if you just want to send free products and collect reviews automatically.

Visit Octoly (Skeepers Influence Marketing) Visit Upfluence

Detail pages: Octoly (Skeepers Influence Marketing) · Upfluence

Octoly (Skeepers Influence Marketing)

Upfluence

Free plan

Mobile app

API access