AdHawk

AdHawk, now integrated into the Broadly ecosystem for 2026, operates as a sophisticated AI-managed advertising layer designed specifically for small to medium-sized businesses and local service providers. Its technical architecture centers on the 'AdHawk Assistant'—a machine learning engine that continuously monitors performance metrics across Google Ads and Meta (Facebook/Instagram). Unlike traditional manual campaign management, AdHawk's 2026 iteration leverages predictive modeling to redistribute budgets in real-time between platforms where the lowest CPA (Cost Per Acquisition) is detected. The platform utilizes a proprietary keyword-mining algorithm that identifies long-tail opportunities often missed by standard planners. Its market position is unique as it bridges the gap between basic DIY advertising and high-cost agency management. By 2026, AdHawk has matured its data-processing pipeline to include multi-touch attribution, allowing users to see the direct correlation between ad spend and closed leads within their CRM. This deep integration with local business workflows makes it an essential tool for high-intent service categories such as HVAC, legal, and automotive services.