AdQuotient

AdQuotient is a sophisticated AI-driven marketing intelligence platform designed for the post-cookie landscape of 2026. It leverages a proprietary Hybrid Attribution Model that fuses Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA) to provide a unified view of the customer journey across siloed channels like Meta, Google, TikTok, and Connected TV (CTV). Its technical architecture utilizes machine learning to ingest raw API data and clickstream signals, neutralizing the impact of signal loss from privacy frameworks such as iOS 14.5+ and the deprecation of third-party cookies. AdQuotient's predictive engine forecasts ROAS (Return on Ad Spend) with high precision, allowing growth teams to simulate budget reallocation scenarios before deployment. By 2026, the platform has integrated generative creative insights, scoring ad assets based on historical performance DNA to advise on visual and copy adjustments. It is positioned as the 'Source of Truth' for mid-to-enterprise brands requiring granular incrementality testing and automated budget pacing without the latency of manual spreadsheets.