MeetCortex
The World's Most Advanced Creative Intelligence Platform for Data-Driven Content Strategy.
Enterprise-grade causal AI for mapping marketing signals to revenue outcomes.
Alembic represents a shift from traditional correlation-based marketing analytics to a robust Causal AI architecture. Built to solve the attribution crisis caused by the death of third-party cookies and fragmented consumer journeys, Alembic utilizes spatiotemporal analysis to identify the direct relationship between marketing activities—including 'dark social' and offline signals like TV or out-of-home—and hard business outcomes such as revenue and retention. Its technical core moves beyond legacy Marketing Mix Modeling (MMM) by providing near real-time ingestion and processing of multi-channel data. By 2026, Alembic is positioned as a mission-critical infrastructure for CMOs and Data Science teams who require a 'source of truth' for budget allocation. The platform leverages advanced signal processing to filter out noise and identify 'halo effects' where top-of-funnel brand awareness directly catalyzes bottom-of-funnel conversions. This allows enterprises to move away from vanity metrics toward a deterministic understanding of their Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) across the entire customer lifecycle.
Uses directed acyclic graphs (DAGs) to represent and calculate the causal relationships between variables, avoiding the common pitfalls of correlation-based models.
The World's Most Advanced Creative Intelligence Platform for Data-Driven Content Strategy.
The world's most comprehensive podcast database and intelligence platform for marketers and creators.
AI-driven influencer marketing and analytics for enterprise-scale brand growth.
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Analyzes the timing and location of marketing signals to connect offline events (like a localized TV spot) to online spikes in traffic or sales.
Applies signal processing algorithms to filter out market noise and isolate the specific impact of marketing spend on revenue.
A 'what-if' simulator that allows users to adjust budget allocations across channels to forecast revenue outcomes before spending.
Quantifies the long-term revenue value of brand-building activities that do not immediately result in a direct click.
A privacy-first approach that does not rely on PII (Personally Identifiable Information) or individual user tracking.
Automatically calculates how long the influence of a specific ad persists in a consumer's mind before a purchase.
Traditional analytics cannot track a user who sees a TV ad and later searches for the product on a different device.
Registry Updated:2/7/2026
Marketing teams often over-invest in channels that 'steal' credit for conversions that would have happened anyway.
Influencer marketing results in 'dark' traffic that appears as organic or direct in standard analytics.