Unifying Revenue Lifecycle Management through AI-driven CPQ and CLM automation.
Conga, formerly Apttus, is a pioneer in the Quote-to-Cash and Revenue Lifecycle Management (RLM) space. In 2026, its architecture is centered around the 'Conga Revenue Lifecycle Cloud,' a multi-tenant SaaS platform that bridges the gap between CRM and ERP systems. The technical core leverages the 'Max' AI engine, which uses machine learning to provide real-time pricing guidance, contract risk scoring, and automated renewal insights. Unlike legacy systems, Conga offers deep bi-directional integration with both Salesforce and Microsoft Dynamics 365, utilizing a unified data model to eliminate silos between sales, legal, and finance departments. Its 2026 market position is defined by its ability to handle complex, high-volume configuration rules through a high-performance calculation engine that processes thousands of line items in seconds. The platform has evolved into an 'Intelligent Commerce' ecosystem, where AI doesn't just automate tasks but proactively identifies revenue leakage and cross-sell opportunities within existing contract portfolios.
Conversational AI built on proprietary LLMs for querying contract data and generating quotes via voice or text.
Verified feedback from the global deployment network.
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A patented technology that turns Microsoft Excel into a UI for Salesforce/Conga data management.
OCR and ML-driven extraction of data from legacy third-party paper contracts.
An off-platform calculation service designed to handle millions of price calculations without hitting CRM governor limits.
Integrated e-signature solution native to the revenue workflow.
A single schema connecting leads, quotes, contracts, and invoices.
Server-side logic for merging complex data into pixel-perfect branded documents.
Missing renewal windows and failing to apply price uplifts.
Registry Updated:2/7/2026
Errors in multi-tier product configurations and incompatible service add-ons.
Legal bottlenecks when forced to sign on a customer's contract format.