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Backtracks
4.3
Paid Generally positive, users appreciated the detailed analytics and audience insights, but some found the pricing to be high.
The Media Intelligence and Infrastructure Platform for Audio.
MarketingPaid pricingAPI availableUpdated 2026-04-01
Good for
Audience SegmentationPodcast Analytics
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Editorial Note
The Media Intelligence and Infrastructure Platform for Audio.
About Backtracks
Backtracks was a platform providing media intelligence and infrastructure for audio publishers, advertisers, and platforms. Its core value proposition centered on providing privacy-preserving, API-first technology to deeply understand audio audiences and optimize their listening experiences. Key architectural components likely included audio fingerprinting, speech-to-text transcription, and machine learning models for audience segmentation and behavior analysis. The platform enabled use cases such as targeted audio advertising, content recommendation, and podcast performance measurement. It provided API endpoints for integrating these capabilities into third-party applications and platforms, fostering a robust ecosystem for audio innovation. Backtracks empowered audio publishers to make data-driven decisions, advertisers to reach relevant audiences, and platforms to enhance user engagement.
Quick Summary
The Media Intelligence and Infrastructure Platform for Audio.
5-15 minutesSetup: medium
Audio AdvertisingPodcast Marketing Platform
Product Release Intel
Data Freshness
Checked Apr 1, 2026
Visual Preview
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Sources tracked: 1
Core Capabilities
Backtracks was a platform providing media intelligence and infrastructure for audio publishers, advertisers, and platforms.
