The industry-standard for deep linking and mobile attribution in a privacy-first world.
Branch is a leading Mobile Measurement Partner (MMP) and deep linking platform that serves as the connective tissue for the mobile ecosystem. By 2026, Branch's architecture has evolved to leverage high-performance predictive modeling and AI-driven identity resolution via its proprietary 'Persona Graph.' This allows brands to maintain high attribution accuracy despite the total deprecation of third-party cookies and the tightening of OS-level privacy (iOS SKAdNetwork and Android Privacy Sandbox). The platform provides a unified view of the customer journey across web, app, email, and social media, ensuring that deep links work seamlessly even in challenging edge cases like 'broken' social browsers or deferred app installs. Technically, Branch operates as a high-availability infrastructure capable of processing billions of link clicks and conversion events daily with sub-100ms latency. Its enterprise-grade SDKs provide developers with robust tools for link routing, data pass-through, and fraud prevention. In the 2026 market, Branch positions itself not just as a linker, but as a central intelligence hub for cross-platform user acquisition and retention strategy, integrating deeply with CRM and BI stacks to provide a single source of truth for marketing ROI.
A cross-platform identity engine that uses deterministic and probabilistic signals to link users across devices.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
Dynamic web-to-app banners with customizable targeting and A/B testing capabilities.
End-to-end attribution for paid media across social, search, and programmatic channels.
Centralized engine for creating and managing short URLs that handle deferred deep linking.
Real-time detection of click injection, device spoofing, and bot-driven installs.
AI-driven estimation of campaign performance when direct tracking signals are missing.
Server-side webhooks and bulk exports for syncing attribution data with external systems.
Brands struggle to track which influencers drive actual app installs and in-app purchases.
Registry Updated:2/7/2026
App attributes purchase event to specific influencer via Branch API.
Email links often break and drop users onto the mobile web instead of the app.
Offline customers are hard to convert into registered app users.