Branch

Branch is a leading Mobile Measurement Partner (MMP) and deep linking platform that serves as the connective tissue for the mobile ecosystem. By 2026, Branch's architecture has evolved to leverage high-performance predictive modeling and AI-driven identity resolution via its proprietary 'Persona Graph.' This allows brands to maintain high attribution accuracy despite the total deprecation of third-party cookies and the tightening of OS-level privacy (iOS SKAdNetwork and Android Privacy Sandbox). The platform provides a unified view of the customer journey across web, app, email, and social media, ensuring that deep links work seamlessly even in challenging edge cases like 'broken' social browsers or deferred app installs. Technically, Branch operates as a high-availability infrastructure capable of processing billions of link clicks and conversion events daily with sub-100ms latency. Its enterprise-grade SDKs provide developers with robust tools for link routing, data pass-through, and fraud prevention. In the 2026 market, Branch positions itself not just as a linker, but as a central intelligence hub for cross-platform user acquisition and retention strategy, integrating deeply with CRM and BI stacks to provide a single source of truth for marketing ROI.