Brandwatch (formerly Crimson Hexagon)

In 2026, the technology formerly known as Crimson Hexagon has been fully unified into the Brandwatch Consumer Intelligence (BCI) platform. It serves as the enterprise standard for deep-horizon social listening, leveraging the proprietary Brightview machine learning engine to process unstructured data. The platform’s technical architecture is built on a massive repository of over 1.4 trillion historical posts, dating back to 2008, allowing for longitudinal studies that traditional crawlers cannot replicate. By 2026, the platform has integrated generative AI layers to provide automated 'Why' summaries, explaining shifts in consumer sentiment without manual data slicing. Its competitive edge lies in its supervised machine learning capabilities, where users can train custom classifiers to identify niche topics with high precision. This is complemented by advanced image recognition and audience psychographics, positioning it as a strategic tool for Global 2000 companies seeking to align product development with real-world consumer behavior. The infrastructure is optimized for high-volume data ingestion and real-time signal detection, making it an essential component of the modern enterprise's data stack for proactive crisis management and trend forecasting.