Census

Census is a premier Reverse ETL and Composable Customer Data Platform (CDP) designed to bridge the gap between cloud data warehouses (like Snowflake, BigQuery, and Databricks) and operational business tools (Salesforce, HubSpot, Marketo). Unlike traditional CDPs that create data silos, Census utilizes the existing data warehouse as the single source of truth, enabling teams to build granular audience segments and sync customer data without writing custom API scripts. Its technical architecture focuses on reliability and observability, providing detailed sync logs, field-level mapping, and automated alerts. By 2026, Census has solidified its position in the market by integrating advanced AI-driven identity resolution and predictive modeling directly into the sync workflow. This allows organizations to not only move data but to enrich it in transit, ensuring that sales and marketing teams act on the most current, accurate, and high-priority signals. The platform's 'Infrastructure as Code' approach via Git integration and dbt support makes it the preferred choice for data engineers seeking to maintain governance while empowering business users with a no-code Audience Hub.