Datagran
The all-in-one low-code data workspace for integration, transformation, and AI automation.
The Composable CDP: Sync your data warehouse to your business apps in real-time.
Census is a premier Reverse ETL and Composable Customer Data Platform (CDP) designed to bridge the gap between cloud data warehouses (like Snowflake, BigQuery, and Databricks) and operational business tools (Salesforce, HubSpot, Marketo). Unlike traditional CDPs that create data silos, Census utilizes the existing data warehouse as the single source of truth, enabling teams to build granular audience segments and sync customer data without writing custom API scripts. Its technical architecture focuses on reliability and observability, providing detailed sync logs, field-level mapping, and automated alerts. By 2026, Census has solidified its position in the market by integrating advanced AI-driven identity resolution and predictive modeling directly into the sync workflow. This allows organizations to not only move data but to enrich it in transit, ensuring that sales and marketing teams act on the most current, accurate, and high-priority signals. The platform's 'Infrastructure as Code' approach via Git integration and dbt support makes it the preferred choice for data engineers seeking to maintain governance while empowering business users with a no-code Audience Hub.
A no-code interface that allows non-technical users to build complex logic and segments on top of the data warehouse without SQL.
The all-in-one low-code data workspace for integration, transformation, and AI automation.
The Converged Data Engineering Platform for Automated Data Products.
The composable customer data platform powering real-time personalization with predictive AI.
The leading Composable CDP that activates warehouse data directly into business tools without extra storage.
Verified feedback from the global deployment network.
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Native entity resolution to link disparate records (e.g., anonymous website traffic to known CRM leads) within the warehouse.
Uses Change Data Capture to detect changes in the warehouse and sync them to destinations in sub-second latency.
Sync configurations can be managed as code via GitHub or GitLab, allowing for version control and CI/CD workflows.
The ability to push sync metadata and status back into dbt models for better warehouse visibility.
Allows for the calculation of aggregates (e.g., Lifetime Value) directly within the Census UI during the sync process.
Maps multi-object relationships (e.g., Accounts to Opportunities) in one sync operation.
Marketing and sales have different views of lead quality because lead scores are stuck in the warehouse.
Registry Updated:2/7/2026
Wasting ad spend on customers who have already purchased or converted.
Customer Success Managers (CSMs) don't know when product usage drops until it's too late.