ShowingTime (formerly Centralized Showing Service)

Paid

The real estate industry's leading platform for automated showing management and listing feedback.

Capabilities: Automated Showing Scheduling Seller Feedback Collection Showing Analytics Reporting Lockbox Access Management

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9.5

Protocol Reliability Score

Overview

Centralized Showing Service (CSS), now fully integrated into ShowingTime (a Zillow Group brand), represents the technical benchmark for residential real estate showing logistics as of 2026. The platform utilizes a sophisticated scheduling engine that balances synchronized calendar availability across multiple stakeholders, including listing agents, buyer agents, and homeowners. Its architecture is designed to handle high-concurrency request volumes through both automated web/mobile interfaces and human-enabled 24/7 call centers—a legacy feature of CSS that remains a critical operational pillar. Market positioning in 2026 focuses on 'Smart Showings,' leveraging predictive analytics to suggest optimal tour routes and integrated feedback loops that use NLP to categorize buyer sentiment. The platform integrates deeply with North American Multiple Listing Services (MLS), providing a seamless data flow from the point of listing to the final showing. By consolidating showing notifications, lockbox access logs, and feedback reporting into a single dashboard, it eliminates the administrative friction traditionally associated with property walkthroughs, significantly reducing the 'time-to-contract' metric for high-volume brokerages.