BrokerSumo
The intelligent back-office and commission management engine for modern real estate brokerages.
The real estate industry's leading platform for automated showing management and listing feedback.
Centralized Showing Service (CSS), now fully integrated into ShowingTime (a Zillow Group brand), represents the technical benchmark for residential real estate showing logistics as of 2026. The platform utilizes a sophisticated scheduling engine that balances synchronized calendar availability across multiple stakeholders, including listing agents, buyer agents, and homeowners. Its architecture is designed to handle high-concurrency request volumes through both automated web/mobile interfaces and human-enabled 24/7 call centers—a legacy feature of CSS that remains a critical operational pillar. Market positioning in 2026 focuses on 'Smart Showings,' leveraging predictive analytics to suggest optimal tour routes and integrated feedback loops that use NLP to categorize buyer sentiment. The platform integrates deeply with North American Multiple Listing Services (MLS), providing a seamless data flow from the point of listing to the final showing. By consolidating showing notifications, lockbox access logs, and feedback reporting into a single dashboard, it eliminates the administrative friction traditionally associated with property walkthroughs, significantly reducing the 'time-to-contract' metric for high-volume brokerages.
A proprietary routing engine that calculates travel time between multiple listing coordinates and suggests the most efficient tour sequence.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
Applies Natural Language Processing to buyer agent comments to categorize property sentiment into actionable metrics (Price, Condition, Location).
Instantaneous generation of Bluetooth or keypad access codes upon showing approval via secure API bridge.
Synchronous delivery of alerts via SMS, Push, Email, and IVR (Interactive Voice Response).
A safety feature for showing agents that allows for emergency alerts and location tracking during active appointments.
A dedicated portal for homeowners to manage their home's showing activity without agent intervention.
Real-time overlay of local market activity data against individual listing performance.
An agent with 30+ active listings cannot manage 100+ weekly showing requests manually.
Registry Updated:2/7/2026
Feedback is automatically requested 1 hour after showing ends.
Planning a day of 8 property viewings requires complex coordination with 8 different listing agents.
Convincing a seller that their home is overpriced despite high traffic.