Chorus (by ZoomInfo)

Chorus, now a cornerstone of the ZoomInfo Revenue Orchestration platform, represents the pinnacle of conversation intelligence for enterprise sales teams. Built on a sophisticated proprietary NLP architecture, Chorus processes thousands of hours of audio and video meetings to extract high-fidelity transcripts, sentiment analysis, and actionable deal insights. In 2026, its market position is solidified by its deep integration into the ZoomInfo GTM (Go-To-Market) ecosystem, allowing it to correlate conversation data directly with firmographic and intent data. The platform utilizes advanced LLM-based summarization to reduce administrative overhead for reps while providing managers with 'Momentum' scores—a predictive metric assessing deal health based on interaction frequency and sentiment. Its technical edge lies in its 'Trackers' engine, which can be custom-trained to identify specific competitive mentions, objection types, and product feedback across global sales organizations. Chorus is designed for high-scale environments requiring SOC2 Type II compliance and robust enterprise-grade security, making it the preferred choice for Fortune 500 revenue operations teams seeking to eliminate blind spots in their sales cycles.