Overview
Clay is an AI-powered GTM platform that helps teams identify, enrich, and act on data to drive outbound campaigns. It combines data enrichment from 150+ providers, intent signals, and AI agents to create dynamic audiences and automate outreach. Clay’s architecture centers around a flexible data foundation that integrates with CRMs like Salesforce and email sequencers. Key capabilities include AI-led research using Claygent to navigate gated forms, contextual AI agents built with Sculptor, and conditional logic for workflow automation. The platform enables users to build iterative workflows, enrich lead data, and personalize outreach, resulting in improved outbound email performance and increased enrichment rates. Clay's platform facilitates rapid experimentation and scaling of GTM motions. The platform integrates with a number of tools to launch GTM use cases.