The All-in-One Customer Engagement Platform for Real-Time Lifecycle Personalization.
CleverTap is a leading technical powerhouse in the 2026 customer engagement landscape, distinguished by its proprietary Tesseract database—a purpose-built database for real-time streaming analytics and user profile storage. Unlike legacy systems that rely on batch processing, CleverTap processes billions of events per second with millisecond latency, enabling true 1-to-1 personalization. Its 2026 market position is solidified by 'Sensi,' its advanced AI engine that automates message timing, channel selection, and content generation. The platform serves hyper-growth industries like Fintech, E-commerce, and Edtech by unifying user data across web, mobile, and offline channels. Its technical architecture supports massive scalability, managing over 100 billion events monthly. By integrating behavioral analytics with automated engagement, CleverTap allows engineers and growth marketers to build sophisticated user journeys without the latency overhead typical of standard relational database-backed marketing stacks. The platform is increasingly moving toward 'Autonomous Engagement,' where AI agents manage the entire lifecycle from acquisition to retention with minimal human intervention.
A purpose-built NoSQL database designed specifically for rapid ingestion and analysis of high-volume user event data.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
Machine learning algorithms that predict user behavior such as churn probability and optimal engagement time.
A visual canvas for mapping multi-stage user journeys with conditional branching based on real-time triggers.
Liquid-logic based content templating that allows for deep data injection within messages.
Location-based triggers that activate notifications when a user enters or exits a defined radius.
A persistent messaging center within the app that stores notifications for later viewing.
Contextual VOIP calling within the app to facilitate high-intent conversions.
High drop-off rate at the checkout page resulting in lost revenue.
Registry Updated:2/7/2026
Track click-through and conversion back to the app.
Users download the app but fail to complete the KYC (Know Your Customer) process.
Subscribers cancel their membership due to lack of content discovery.