Burrelles
The legacy leader in comprehensive media monitoring and strategic intelligence.
Real-time broadcast, online news, and social media intelligence for global PR and marketing teams.
Critical Mention, now an Onclusive company, represents a cornerstone in the real-time media intelligence market of 2026. Its technical architecture is built on a high-concurrency ingestion engine that monitors over 2,500 TV and radio stations, millions of online news sources, and social media platforms with sub-60-second latency. By 2026, the platform has integrated advanced generative AI for automated executive summaries and sophisticated computer vision for logo detection in broadcast streams. The tool's positioning is centered on its 'all-in-one' capability, eliminating the need for fragmented monitoring stacks. It leverages a proprietary Speech-to-Text (STT) engine specifically tuned for the acoustic challenges of broadcast audio, such as background noise and overlapping dialogue. This technical edge allows PR professionals to track brand mentions with higher precision than general-purpose LLM-based scrapers. Furthermore, its integration with Google Analytics provides a direct correlation between media 'hits' and digital traffic, offering a robust solution for PR attribution and ROI calculation in an increasingly data-driven corporate environment.
Proprietary cloud-based DVR system that captures and indexes broadcast streams in real-time.
The legacy leader in comprehensive media monitoring and strategic intelligence.
The Modern PR Management Platform for Smarter Media Relations and Real-Time Insights.
The ultimate media intelligence platform for quantifying the true impact of PR and communications.
AI-powered media monitoring and social listening for real-time brand intelligence.
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Uses NLP to categorize mentions as Positive, Neutral, or Negative based on context and tone.
Algorithm-based calculation that assigns dollar values to media mentions based on viewership and ad rates.
Automated transcription of thousands of global podcast feeds for keyword identification.
Indexing of over 1 million online news sources in multiple languages with OCR for print-style content.
Direct integration with website analytics to map media coverage spikes to web traffic sessions.
Geospatial heatmaps showing where brand mentions are most concentrated globally.
A negative news story breaks on a local TV station and risks going national.
Registry Updated:2/7/2026
Understanding how a competitor's product launch is performing compared to your own.
Identifying which niche podcasts are discussing specific industry trends.