CrowdTangle

CrowdTangle, a tool acquired and subsequently deprecated by Meta, served as the premier technical solution for tracking public content across Facebook, Instagram, and Reddit. Its architecture was designed to ingest high-velocity data streams from Meta's internal graph, allowing users to benchmark performance, identify viral trends, and monitor public discourse in real-time. By 2024, Meta officially shuttered the standalone CrowdTangle platform, transitioning its core data-access capabilities into the Meta Content Library and Content Library API. In the 2026 market context, CrowdTangle is recognized as the foundational blueprint for modern social intelligence tools. It pioneered 'over-performing' content metrics—a weighted calculation comparing a post's current engagement to the account's historical average. While the original tool is no longer available for commercial or general public sign-ups, its technical legacy lives on through highly restricted researcher access and a generation of alternative platforms that mimic its dashboard-driven discovery model. Its primary utility was in the identification of cross-platform narrative shifts and the quantification of digital influence without accessing private user data.