Overview
Cvent is a comprehensive event management platform that leverages AI through CventIQ to streamline event planning, marketing, and execution. It offers tools for venue sourcing, registration, attendee engagement, lead capture, and ROI tracking. The platform supports in-person, virtual, and hybrid events. Key functionalities include a drag-and-drop website builder, automated email marketing, and integrations with other business systems. Cvent's architecture emphasizes data integration, allowing users to store event data, calculate ROI, understand engagement, and improve event strategy. The platform also provides features like meeting request forms, streamlined approval workflows, and budget management tools to manage the event lifecycle from start to finish. Cvent's venue sourcing simplifies the process with access to a large network of venues. Cvent centralizes event data and streamlines lead flow into marketing automation systems.