Transform your creative vision into photorealistic 3D interior spaces with real-world luxury brands.
Design Home represents a sophisticated convergence of 3D interior visualization and interactive retail. Developed by Crowdstar (an Electronic Arts subsidiary), the platform utilizes a high-fidelity rendering engine to simulate interior spaces with a focus on photorealism and spatial accuracy. By 2026, the architecture has evolved to integrate generative AI for environmental context—allowing users to swap backgrounds and lighting conditions dynamically. It serves as a digital twin marketplace where high-poly assets from real-world brands like West Elm, Pottery Barn, and Kathy Kuo Home are mapped onto 3D environments. The technical stack is built on the Unity engine, optimized for mobile GPUs to handle complex geometry and high-resolution textures without significant latency. Beyond its gaming origins, the platform functions as a powerful lead-generation engine for furniture retailers, utilizing a 'Play-to-Purchase' model where digital interactions influence real-world consumer behavior through integrated e-commerce links and SKU-accurate digital replicas. Its market position is unique as it bridges the gap between professional CAD software and casual consumer apps, providing a sandbox for spatial experimentation that is both accessible and visually competitive with high-end architectural renders.
Uses PBR (Physically Based Rendering) materials to ensure furniture reflects light and reacts to shadows realistically.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
Leverages ARCore and ARKit to project digital furniture into physical spaces using plane detection.
A distributed voting algorithm that processes millions of peer-to-peer comparisons to generate 1.0-5.0 star ratings.
Real-time shadow casting and global illumination updates based on asset placement.
Animated 3D objects (NPCs) that use nav-mesh constraints to inhabit the 3D scene.
Allows users to apply different finishes to specific UV maps on 3D furniture models.
A relational database tracks thousands of owned assets across multiple design projects with zero latency.
Uncertainty about how a $3,000 sofa will look in a specific room layout.
Registry Updated:2/7/2026
Aspiring designers needing high-quality renders without expensive CAD software.
Quickly generating multiple staging ideas for empty properties.