Overview
The Doneger Group is a trend forecasting and merchandising agency that offers 360-degree support for brands, retailers, and wholesalers. Since 1927, they have provided ongoing seasonal intelligence and guidance from merchandising experts, digitized and organized by type, category, and timing. They offer business-specific guidance on the retail and wholesale markets, and provide category guides and market & trade show coverage. Their trend forecasting addresses cultural cues, wardrobing, and styling impact from a consumer-centric point of view, including macro trends and custom forecasts tailored to clients' assortments. Services also include graphic design, product development support, web design and management, visual merchandising, and social media strategy. They provide consumer reporting and business insights through strategic topic excavation and macro global themes, helping clients understand what's winning at retail.