Dulux Visualiser is a sophisticated consumer-facing Augmented Reality (AR) application developed by AkzoNobel, serving as a benchmark for mobile computer vision in the retail sector. As of 2026, the tool leverages advanced edge-detection algorithms and depth-sensing APIs (ARCore and ARKit) to provide a real-time 'live' view of painted walls while intelligently masking furniture, trim, and decorative objects. Its technical architecture is designed to handle varying light conditions, compensating for shadows and artificial light sources to maintain color accuracy—a critical challenge in digital color representation. The tool serves as the primary digital touchpoint in the Dulux ecosystem, bridging the gap between digital discovery and physical purchase. It integrates high-resolution color rendering with a localized database of over 1,200 Dulux shades. By 2026, the tool has evolved beyond simple overlays to include spatial awareness features, allowing users to save 3D room captures and share interactive visualizations with stakeholders. It operates as a strategic 'Lead-Gen' and 'Decision-Support' engine, driving conversion rates in the e-commerce funnel for architectural coatings through frictionless UX and high-fidelity visualization.
An internet connection is required to download initial color libraries and to use the 'Order Testers' feature, but basic AR visualization can work offline.
How accurate are the colors compared to real paint?
While highly accurate, screen brightness and hardware differences mean you should always order a physical tester before final painting.
Can I use the app on an iPad?
Yes, the app is optimized for both iPhone and iPad, providing a larger canvas for visualization on tablets.
Can it detect the difference between a wall and a door?
Yes, its smart masking technology is designed to identify frames, doors, and furniture to prevent them from being 'painted' in the AR view.
FAQ+-
Does the app require an internet connection?
An internet connection is required to download initial color libraries and to use the 'Order Testers' feature, but basic AR visualization can work offline.
How accurate are the colors compared to real paint?
