Dun & Bradstreet

Dun & Bradstreet (D&B) enters 2026 as the preeminent architect of the global B2B data fabric. Leveraging its proprietary D-U-N-S Numbering system, the platform provides a deterministic identity for over 500 million global entities. Its technical architecture has evolved into the 'D&B Data Cloud,' which integrates generative AI through the D&B Lattice engine to provide predictive signals beyond simple firmographics. In 2026, D&B positions itself as a critical Master Data Management (MDM) layer for AI-driven RevOps, allowing enterprises to clean, match, and enrich their internal CRM data with high-fidelity external intelligence. The platform’s shift toward the Direct+ API-first approach enables real-time data streaming into modern LLMs and agentic workflows, ensuring that sales and risk models are fed with validated, high-integrity business data. D&B remains the industry benchmark for financial risk assessment and supply chain visibility, now augmented with real-time ESG scores and cyber-risk signals, making it an indispensable asset for enterprise-scale lead generation and operational risk mitigation.