Personalized email marketing and automation designed for scale and brand consistency.
Emma, now part of the Marigold relationship marketing suite, has evolved into a sophisticated 2026-ready engagement platform. It distinguishes itself through a multi-tier account structure (Emma HQ) that allows centralized brand management while empowering local branches or franchises to execute personalized campaigns. Technically, the platform leverages a robust API-first architecture, allowing seamless integration with CRM systems like Salesforce and Microsoft Dynamics. Its 2026 roadmap focuses heavily on 'Predictive Personalization,' utilizing machine learning to determine optimal send times and content variations based on historical user interaction data. Unlike basic ESPs, Emma provides an advanced automation builder that supports complex branch logic, conditional triggers, and cross-channel orchestration including SMS. The platform is positioned in the mid-to-enterprise market, catering specifically to sectors like Higher Education, Non-profits, and Franchise-based retail where data silos are a common challenge. Its infrastructure ensures high deliverability through proactive IP reputation management and rigorous compliance tools, making it a staple for organizations requiring high-volume, high-integrity communication channels.
Uses conditional logic (if/then/else) within the HTML structure to show different content to users based on custom field attributes.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
A management layer that aggregates reporting and brand control across hundreds of individual sub-accounts.
Statistical significance engine that tests up to three variations of subject lines, names, or content blocks.
AI-driven algorithm that analyzes historical engagement timestamps per recipient to deploy emails at the moment of highest conversion probability.
Visual drag-and-drop logic builder that supports wait steps, split paths based on link clicks, and field-change triggers.
CSS-based styling engine that allows administrators to push brand updates (fonts, buttons, colors) across all sub-account templates simultaneously.
Cross-channel campaign scheduling that allows SMS to be used as a 'nudge' for un-opened emails within a single workflow.
Admissions teams need to send personalized info based on the student's interested major and location.
Registry Updated:2/7/2026
Ensuring 500+ locations use the correct logo and approved seasonal promotion copy.
Lapsed donors need specific messaging based on their last gift amount and date.