Ethnio

Ethnio is a specialized Research Operations (ResearchOps) platform engineered to solve the logistical complexities of user research at scale. Unlike general-purpose survey tools, Ethnio provides a technical infrastructure for live participant intercepts via a sophisticated JavaScript engine, enabling researchers to target specific user behaviors in-app or on-site. By 2026, Ethnio has solidified its position as the enterprise standard for 'Pool' management—a centralized CRM specifically for research participants that integrates with product telemetry (via Segment/Amplitude) to trigger recruitment based on real-time user actions. Its architecture emphasizes data governance and compliance, offering granular PII controls and automated data retention policies essential for GDPR and SOC2 environments. The platform's global incentive engine is its standout technical feature, supporting over 120 currencies and local payment methods, which eliminates the administrative overhead of manual payouts. As AI-driven research becomes the norm, Ethnio’s role has evolved into the critical data layer that ensures high-quality, verified human participants are available for hybrid AI-human usability testing and longitudinal studies.