Privacy-first, cookie-free website analytics that values user trust and data sovereignty.
Fathom Analytics represents a paradigm shift in web metrics, moving away from the surveillance-heavy architecture of traditional platforms like Google Analytics. By 2026, its position as the premier choice for privacy-compliant enterprises is solidified by its unique data processing model: it hashes visitor data locally to ensure that individual users are never personally identifiable, effectively bypassing the need for intrusive cookie banners. The platform is architected on a high-concurrency serverless stack, utilizing AWS Lambda and DynamoDB to provide real-time dashboard updates with sub-millisecond latency. Its technical moat lies in its proprietary 'bypass' technology, which allows the analytics script to evade most ad-blockers via custom domains, ensuring data accuracy that typically exceeds standard trackers by 15-25%. Fathom’s market position is bolstered by its strict adherence to global privacy laws (GDPR, CCPA, PECR) without relying on complex consent management platforms. For developers, the API-first approach allows for headless integration, making it a favorite for modern Jamstack architectures and server-side tracking implementations where data security and performance are non-negotiable.
Uses anonymized hashes to identify unique visitors within a 24-hour window without storing any persistent data on the user's device.
Turn anonymous website visitors into qualified B2B sales opportunities with real-time intent data.
AI-driven marketing attribution and codeless event tracking for high-growth teams.
The privacy-first, self-hosted alternative to Google Analytics with integrated heatmaps and session recording.
Privacy-first, real-time web analytics with integrated heatmaps and uptime monitoring.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
Allows users to route analytics traffic through their own subdomain using a CNAME record.
Programmatic triggers for specific user actions (e.g., 'window.fathom.trackEvent') that map to goal completion.
Automated pings to the configured domains to check for HTTP 200 responses.
Server-side generation of summary reports sent via SES or similar mail relays.
Full export capabilities for raw data sets to be used in local BI tools.
Auto-detection of pushState and replaceState events to track navigation in React/Vue/Next.js frameworks.
Standard analytics lose 20% of data due to browser extensions blocking tracking scripts.
Registry Updated:2/7/2026
Complex legal requirements for cookie consent banners slowing down site performance.
Measuring user engagement on Next.js/Ghost sites without bloating the bundle size.