The world's #1 subscription-free salon and spa software with AI-powered growth tools.
Fresha is a globally dominant SaaS platform tailored for the beauty and wellness industry, currently serving over 100,000 partner businesses. Its 2026 market positioning revolves around a 'subscription-free' core model, disrupting traditional legacy systems by monetizing through integrated payment processing and marketplace-driven growth. Technically, the platform leverages a high-concurrency booking engine built on a cloud-native architecture, ensuring zero downtime during peak seasonal traffic. In 2026, Fresha has integrated advanced AI layers to automate client communications and optimize appointment density through predictive scheduling algorithms. Unlike traditional CRMs, Fresha operates as a dual-sided ecosystem: a B2B business management suite and a B2C marketplace. This architecture allows for seamless data flow between consumer search intent and provider availability. The platform's technical stack is optimized for mobile-first interactions, reflecting the high mobility of beauty professionals. With its 'pay-as-you-grow' philosophy, Fresha has effectively eliminated the barrier to entry for solo practitioners while providing the enterprise-grade reporting and multi-location management tools required by large-scale spa and salon franchises.
Uses historical booking data to suggest optimal time slots to clients, maximizing calendar density.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
Cryptographic vaulting of card details with automated late-cancellation fee processing.
Proprietary POS hardware synced via WebSocket for real-time reconciliation.
Real-time stock tracking with automated COGS calculations based on service usage.
Algorithmic ranking system based on review sentiment, availability, and proximity.
Post-service webhook triggers feedback requests and publishes verified reviews to the marketplace.
Rule-based engine that applies discounts to off-peak hours automatically in the booking flow.
Needs a professional booking system without upfront software costs.
Registry Updated:2/7/2026
Managing staff and inventory across five different city locations.
High churn rate of one-time clients.