Funnel

Funnel is a sophisticated Marketing Data Hub designed to bridge the gap between fragmented marketing platforms and downstream business intelligence tools. By 2026, Funnel has solidified its position as the industry standard for 'Marketing-ready' data, moving beyond simple ETL (Extract, Transform, Load) to provide a semantic layer for marketing performance. The platform's technical architecture utilizes a proprietary automated mapping engine that normalizes data from over 500 sources (including walled gardens like Meta and Google Ads) into a unified schema. This allows marketing teams to decouple their data collection from their visualization layer, ensuring that whether they use Tableau, Looker, or Power BI, the underlying data remains consistent and high-fidelity. For the enterprise, Funnel offers a scalable data warehouse export (BigQuery, Snowflake, Redshift) that eliminates the manual labor of building and maintaining custom API integrations. Its 2026 market positioning focuses heavily on AI-assisted data cleaning, where machine learning models suggest mappings for custom dimensions, significantly reducing the 'time-to-insight' for complex global organizations managing multi-currency and multi-language campaigns.