The Marketing Data Hub that transforms messy performance data into actionable insights without code.
Funnel is a sophisticated Marketing Data Hub designed to bridge the gap between fragmented marketing platforms and downstream business intelligence tools. By 2026, Funnel has solidified its position as the industry standard for 'Marketing-ready' data, moving beyond simple ETL (Extract, Transform, Load) to provide a semantic layer for marketing performance. The platform's technical architecture utilizes a proprietary automated mapping engine that normalizes data from over 500 sources (including walled gardens like Meta and Google Ads) into a unified schema. This allows marketing teams to decouple their data collection from their visualization layer, ensuring that whether they use Tableau, Looker, or Power BI, the underlying data remains consistent and high-fidelity. For the enterprise, Funnel offers a scalable data warehouse export (BigQuery, Snowflake, Redshift) that eliminates the manual labor of building and maintaining custom API integrations. Its 2026 market positioning focuses heavily on AI-assisted data cleaning, where machine learning models suggest mappings for custom dimensions, significantly reducing the 'time-to-insight' for complex global organizations managing multi-currency and multi-language campaigns.
A logic-based rule engine that applies regex and conditional 'if-then' statements to clean data without SQL.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
Machine learning algorithms that recognize campaign naming patterns to group data automatically.
Native pipelines into BigQuery and Snowflake with automated schema management.
Ability to pull historical data up to 2 years back depending on source API limitations.
Real-time daily exchange rate integration applied to all cost metrics.
Proactive alerting system for expired tokens or API outages across all connectors.
Pre-calculates ROAS and CPA metrics before sending data to BI tools.
Consolidating spend from 20+ ad platforms with different naming conventions and currencies.
Registry Updated:2/7/2026
Manually checking multiple platforms daily to ensure budget isn't overspent.
Account managers spending 40 hours a month building manual reports for 50 clients.