Getty Images AI Editorial Suite

The Getty Images Editor is an advanced generative AI toolset integrated directly into the Getty Images ecosystem, built on the NVIDIA Picasso/Edify architecture. Unlike consumer-grade AI models, Getty’s editor is trained exclusively on its massive library of licensed, high-quality creative content, providing a unique 'commercial safety' guarantee that includes legal indemnification for enterprise users. By 2026, the tool has evolved from simple background removal to a sophisticated multi-modal workspace capable of Generative Expand (Outpainting), Inpainting (Object Swap), and Background Swap while maintaining strict metadata integrity. The technical architecture focuses on high-resolution output (up to 4K) and brand consistency, allowing corporate teams to modify stock imagery to fit specific campaign needs without copyright infringement risks. Its position in the 2026 market is defined by its 'Human-in-the-loop' workflow, where AI assistance is balanced with professional-grade editing precision, specifically targeting Fortune 500 marketing departments and global advertising agencies that require zero-risk generative workflows.