Overview
Goldcast is a B2B video content platform that utilizes AI-powered agentic workflows to streamline video production, repurposing, and distribution. It's designed to help marketing teams create engaging webinars, virtual events, and video content, while also offering tools to repurpose long-form video into shorter clips, blogs, and social posts. The platform features a recording studio for capturing high-quality video and audio, as well as AI agents that automate content creation and optimization. Goldcast integrates with marketing automation systems such as Marketo, HubSpot, Eloqua, and Salesforce to provide a comprehensive video marketing solution. Its architecture centers on transforming webinars and events into content engines, driving demand and brand awareness through multi-channel video campaigns. Use cases include generating leads through webinars, repurposing event recordings, and creating video hubs for on-demand content.