Groove

Groove, now a cornerstone of the Clari Revenue Platform, is a top-tier sales engagement platform (SEP) engineered specifically for organizations deeply invested in the Salesforce ecosystem. Unlike competitors that rely on third-party data synchronization (creating 'shadow databases'), Groove operates natively within Salesforce. This architecture ensures 100% data integrity, zero sync lag, and superior security compliance, making it a preferred choice for enterprise firms like Google, Uber, and Capital One. By 2026, Groove has pivoted strongly into AI-driven 'Revenue Orchestration,' moving beyond simple email sequencing to dynamic 'Groove Plays.' These plays use real-time signals from Clari’s broader revenue data to suggest the next best action for reps. The platform's technical core focuses on minimizing administrative overhead for sellers through automated activity capture and providing leadership with a 'single source of truth' for pipeline health. Its positioning in the 2026 market is defined by its ability to consolidate the sales tech stack, merging outreach, meeting scheduling, and conversational intelligence into a unified, Salesforce-aligned workflow.