La Growth Machine
Advanced multichannel sales automation for scaling personalized B2B outreach.
Groove, now a cornerstone of the Clari Revenue Platform, is a top-tier sales engagement platform (SEP) engineered specifically for organizations deeply invested in the Salesforce ecosystem. Unlike competitors that rely on third-party data synchronization (creating 'shadow databases'), Groove operates natively within Salesforce. This architecture ensures 100% data integrity, zero sync lag, and superior security compliance, making it a preferred choice for enterprise firms like Google, Uber, and Capital One. By 2026, Groove has pivoted strongly into AI-driven 'Revenue Orchestration,' moving beyond simple email sequencing to dynamic 'Groove Plays.' These plays use real-time signals from Clari’s broader revenue data to suggest the next best action for reps. The platform's technical core focuses on minimizing administrative overhead for sellers through automated activity capture and providing leadership with a 'single source of truth' for pipeline health. Its positioning in the 2026 market is defined by its ability to consolidate the sales tech stack, merging outreach, meeting scheduling, and conversational intelligence into a unified, Salesforce-aligned workflow.
Operates directly within the Salesforce object model without an external database, utilizing Salesforce's native security and sharing rules.
Advanced multichannel sales automation for scaling personalized B2B outreach.
Autonomous Multi-Channel Outreach and AI-Driven Prospect Intelligence.
Enterprise-grade sales engagement platform for multi-channel B2B prospecting and cold email automation.
The all-in-one outbound sales platform for hyper-targeted prospecting and automated outreach.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
A multi-channel orchestration engine that supports conditional branching based on lead behavior or CRM field changes.
Built-in VOIP system with click-to-dial, automatic call logging, and local presence dialing for higher connect rates.
Situational sales playbooks that dynamically guide reps through complex deal cycles using AI recommendations.
Uses NLP to identify new contacts in email threads and automatically create records in Salesforce.
Integrates Clari's telemetry data to alert reps when a deal's health score drops.
Centralized library for email templates with version control and team-based sharing permissions.
SDRs struggle to coordinate outreach across multiple stakeholders in a high-value account.
Registry Updated:2/7/2026
Execute personalized manual emails for C-suite stakeholders based on 'Groove Plays' insights.
Lead conversion rates drop because response times exceed 5 minutes.
Customer Success Managers miss renewal dates or fail to engage before contract expiration.