Connectively (formerly HARO)

Connectively, the evolved successor to Help a Reporter Out (HARO) by Cision, represents a significant shift from legacy email-based distribution to a centralized, SaaS-driven marketplace for media opportunities. In the 2026 landscape, Connectively integrates Cision's extensive media database with AI-driven matching algorithms to pair journalists from tier-one publications with subject matter experts. The technical architecture has moved away from the 3x-daily email blast model to a real-time query dashboard, allowing for granular filtering by media outlet reach, domain authority, and industry vertical. For AI solutions architects and marketing technologists, Connectively serves as a critical node in automated brand-building pipelines, facilitating high-quality backlink acquisition and thought leadership scaling. The platform's transition to a credit-based economy allows for more precise control over pitch volume and quality, effectively reducing the noise that plagued the original HARO model. By 2026, the platform has become a primary data source for PR performance metrics, providing transparency into pitch open rates and journalist engagement levels that were previously unattainable.