AI-enhanced media matchmaking platform for high-authority brand visibility and expert sourcing.
Connectively, the evolved successor to Help a Reporter Out (HARO) by Cision, represents a significant shift from legacy email-based distribution to a centralized, SaaS-driven marketplace for media opportunities. In the 2026 landscape, Connectively integrates Cision's extensive media database with AI-driven matching algorithms to pair journalists from tier-one publications with subject matter experts. The technical architecture has moved away from the 3x-daily email blast model to a real-time query dashboard, allowing for granular filtering by media outlet reach, domain authority, and industry vertical. For AI solutions architects and marketing technologists, Connectively serves as a critical node in automated brand-building pipelines, facilitating high-quality backlink acquisition and thought leadership scaling. The platform's transition to a credit-based economy allows for more precise control over pitch volume and quality, effectively reducing the noise that plagued the original HARO model. By 2026, the platform has become a primary data source for PR performance metrics, providing transparency into pitch open rates and journalist engagement levels that were previously unattainable.
A live-updating interface that replaces the legacy email blast system, categorizing media requests by industry and urgency.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
Uses NLP to analyze an expert's profile against the journalist's query text to provide a relevancy score.
Integrates with Cision’s master media database to verify the identity and outlet of the query author.
An asynchronous alert system that sends push/email notifications when specific terms appear in new queries.
Provides data on whether a journalist has opened, read, or saved a pitch for future use.
Standardized container format for pitches that includes embedded images, videos, and bio snippets.
A searchable database of past queries to identify seasonal trends in journalism topics.
Acquiring backlinks from top-tier news sites like Forbes or WSJ is difficult via cold outreach.
Registry Updated:2/7/2026
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