HeyOrca

HeyOrca is a specialized social media management platform architected specifically for digital marketing agencies managing multiple brand identities. Unlike traditional SMM tools that charge per user, HeyOrca's 2026 infrastructure utilizes a 'per-calendar' billing model, allowing for unlimited users and internal collaborators. The technical core centers on its visual, client-facing approval portal, which generates secure, live-preview links for stakeholders to approve content without requiring a login. By 2026, the platform has deeply integrated proprietary AI models for tone-of-voice matching across distinct client calendars, ensuring brand consistency. The system features a multi-tenant architecture that keeps client data, assets, and permissions logically isolated while providing a unified dashboard for agency administrators. Integration with Canva and native editing tools allows for seamless content production cycles. The platform's market position is defined by its reduction of the 'approval loop' friction, specifically targeting mid-to-large agencies where stakeholder sign-off is the primary bottleneck in the production pipeline.