Hootsuite Amplify

Hootsuite Amplify is a premier enterprise employee advocacy solution designed to scale brand reach through internal networks while maintaining strict regulatory compliance. As of 2026, the platform has evolved into an AI-orchestrated ecosystem, leveraging the OwlyWriter AI engine to provide employees with personalized, context-aware post variations. The technical architecture facilitates seamless integration between the core Hootsuite dashboard and a dedicated mobile-first advocacy application. This allows administrators to curate a centralized content library that employees can safely share with a single tap. The platform's 2026 market position is defined by its 'Proof of ROI' analytics suite, which tracks not only traditional engagement metrics but also lead attribution and estimated earned media value (EMV). By lowering the barrier to entry for non-marketing staff, Amplify bridges the gap between corporate communication and authentic social engagement, making it a critical tool for large-scale digital transformation initiatives in regulated industries such as finance and healthcare.