Overview
The HubSpot Customer Platform is an integrated suite of tools designed to align marketing, sales, and customer service teams. It centers around a Smart CRM that acts as a single source of truth for all customer data. The platform includes Marketing Hub for lead generation and campaign management, Sales Hub for sales automation and deal closing, Service Hub for customer support and retention, Content Hub for content creation and distribution, Data Hub for data unification and activation, and Commerce Hub for payment processing. The platform uses built-in AI, called 'Breeze', to automate tasks, unlock insights, and boost productivity across all hubs. HubSpot connects previously disconnected tools and data to facilitate business growth by streamlining operations and enhancing customer experiences.