Overview
Influ2 is a contact-level ABM platform designed to bring marketing efforts to the individual buyer level. It allows users to target ads to specific contacts within target accounts, track engagement insights pre-form fill, and orchestrate buyer journeys based on real-time intent signals. The platform focuses on delivering relevance to buyers by providing sales teams with names, context, and timing based on buyer signals. Key features include contact-level intent monitoring, ad targeting, buyer journey orchestration, and revenue attribution. Influ2 integrates with CRM systems to provide clear revenue impact metrics and ensure alignment between marketing and sales efforts. It is designed to reduce reliance on lead generation and enable sales teams to focus on engaged contacts, ultimately driving higher conversion rates and pipeline growth. The platform is also CCPA- and GDPR-compliant, ISO 27001 certified, and SOC 2 Type II attested.