Keyplay

Overview

Keyplay is an account scoring and intelligence solution designed for modern Go-To-Market (GTM) teams. It serves as a companion to existing CRM systems like Salesforce and HubSpot, leveraging AI agents and fit/intent signals to model a company's ideal customer profile (ICP). Keyplay scores and segments accounts, surfacing new opportunities and helping teams prioritize best-fit accounts within their target market. It utilizes a whitebox approach to intent scoring, offering transparency and control over scoring models, differentiating itself from black-box ABM platforms. Keyplay is well-suited for B2B SaaS and AI companies, particularly those with a sales-led motion and a need to prioritize accounts across diverse markets.

Common tasks

Model ideal customer profiles (ICPs)Score and segment accounts Surface new opportunities Prioritize best-fit accounts Track intent signals Enable account-based marketing Improve territory planning

FAQ

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What is Keyplay?

Keyplay is the account scoring and intelligence solution for modern GTM teams, helping them work the right accounts by using AI, fit signals, and intent signals to model their ideal customer.

What are the main use cases for Keyplay?

Keyplay helps marketing and sales prioritize and organize accounts for territory planning, account-based marketing and advertising, outbound enablement, inbound lead qualification, and market segmentation.

What is an ICP model? How does it work in Keyplay?

An ICP Model uses account fit insights to represent your ideal customer profile with data, helping you identify & prioritize your best-fit accounts with scoring, tiering, and intelligence. Keyplay uses fit signals and AI to build these models.

What is "whitebox" intent? How does it work in Keyplay?