Khoros

Khoros, evolved from the merger of Spredfast and Lithium Technologies, represents a Tier-1 Enterprise Digital Customer Engagement platform. Its 2026 architecture is built on a unified data layer that integrates Social Marketing, Care, and Communities into a single AI-orchestrated environment. The platform leverages proprietary Khoros AI (K-AI) to perform real-time intent classification, sentiment analysis, and automated response suggestions across 30+ digital channels. Technically, Khoros excels in high-volume environments where data security and complex workflow orchestration are paramount. Its market position is defined by its ability to consolidate fragmented point solutions into a single 'command center' for global brands. By 2026, the platform has deepened its generative AI capabilities, allowing for autonomous community moderation and hyper-personalized customer service at scale. It utilizes a microservices-based architecture with robust RESTful APIs, enabling seamless synchronization with leading CRM systems like Salesforce and SAP. The platform is designed for organizations managing millions of interactions, providing granular analytics that bridge the gap between social engagement and bottom-line ROI.