Kount

Kount, an Equifax company, is a leader in digital identity trust and fraud prevention. In 2026, its architecture is centered around the Identity Trust Global Network, a massive data pool analyzing billions of interactions to distinguish between legitimate customers and fraudulent actors in real-time. The platform utilizes advanced unsupervised and supervised machine learning models to generate the 'Omniscore,' a multi-dimensional risk rating that evaluates transactions across hundreds of variables in milliseconds. Unlike traditional rules-based systems, Kount’s AI adapts to emerging fraud patterns, such as sophisticated bot attacks and account takeover (ATO) attempts. Its 2026 market position is bolstered by deep integration with Equifax's credit and identity assets, providing businesses with a comprehensive view of the customer lifecycle—from account creation to payment and post-purchase disputes. The technical stack is designed for high-scale enterprise environments, offering sub-250ms latency and robust API-first connectivity, ensuring that fraud friction does not impede the user experience while maintaining a high barrier against evolving cyber threats.