D&B Lattice

D&B Lattice (formerly Lattice Engines) is a sophisticated B2B Customer Data Platform built on the Dun & Bradstreet Data Cloud. In the 2026 landscape, it stands as a pillar of enterprise revenue operations, utilizing advanced machine learning architectures—including ensemble models and neural networks—to perform identity resolution across massive datasets. The platform's technical core is designed to ingest multi-source signals (first-party CRM data, website behavior, and global third-party intent) to create a unified view of the customer. By 2026, Lattice has matured its 'AI-First' approach, offering automated modeling that predicts not just which accounts will buy, but specifically when and what product categories they will engage with. It facilitates complex orchestration across sales and marketing silos by feeding real-time scores directly into CRM and MAP ecosystems. The infrastructure is built for high-scale enterprise environments, ensuring data compliance (GDPR/CCPA) while maintaining low-latency data syncs across global regions. As companies shift toward high-efficiency growth, Lattice’s ability to define Ideal Customer Profiles (ICP) through algorithmic precision rather than manual intuition makes it an essential tool for large-scale B2B commercial organizations.