Linqia
The Enterprise Influencer Marketing Platform that Delivers Proven Business Results via AI-Driven Performance Analysis.
Lefty is a premium influencer marketing and analytics platform designed specifically for the lifestyle, fashion, and beauty sectors. Acquired by Klarna in 2021, the platform has evolved into a powerhouse of transactional data integration, allowing brands to bridge the gap between social media awareness and e-commerce conversions. Its technical architecture centers on a proprietary discovery engine that indexes millions of creators across Instagram, TikTok, and YouTube, utilizing advanced AI-driven image recognition and natural language processing to categorize influencer content and audience demographics. In the 2026 market landscape, Lefty distinguishes itself through its Earned Media Value (EMV) algorithm, which provides a standardized currency for measuring social impact relative to traditional advertising costs. The platform provides a full-stack solution from talent identification and campaign CRM to automated reporting and competitor benchmarking. By integrating directly with the Klarna ecosystem, Lefty offers unique insights into purchase intent and consumer behavior, making it a critical tool for enterprise marketing teams seeking a data-backed approach to creator partnerships.
Uses computer vision and NLP to scan content across platforms for visual aesthetics and thematic alignment.
The Enterprise Influencer Marketing Platform that Delivers Proven Business Results via AI-Driven Performance Analysis.
The data-driven influencer marketing suite for scaling global creator partnerships.
The industry's most sophisticated AI-driven influencer intelligence and management platform.
The premier influencer marketing ecosystem for discovery, contract management, and generative AI content creation.
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A sophisticated mathematical model that calculates the dollar value of social engagement based on dynamic CPM/CPE rates.
Real-time tracking of competitor influencer mentions and total share of voice within specific categories.
Statistical analysis of follower growth curves and engagement patterns to flag inorganic activity.
Direct pipe into Klarna's transaction data to attribute influencer interactions to actual purchase events.
Instantly captures and stores all high-resolution content (Stories, Reels, Posts) created during a campaign.
Aggregates third-party and native data to provide granular age, gender, and location insights for any creator.
Coordinating 100+ influencers across 10 countries with consistent tracking.
Registry Updated:2/7/2026
Losing visibility to a competitor's aggressive influencer strategy.
Proving that influencer spend translates to brand equity and sales.