Overview
Loamly is an AI analytics platform that helps marketing teams understand and capitalize on AI-driven traffic. It identifies AI visitors that Google Analytics often categorizes as 'Direct' traffic, providing insights into which AI platforms (like ChatGPT, Claude, Gemini, and Perplexity) are sending buyers to your site. Loamly tracks the queries used by AI visitors, the pages they land on, and their revenue contribution via Stripe integration. This allows businesses to optimize content, improve AI search visibility, and demonstrate the ROI of AI traffic to stakeholders. Loamly works alongside Google Analytics, complementing its data with AI-specific analytics and revenue attribution.
Common tasks
Detect AI traffic sources (ChatGPT, Claude, etc.)Identify AI search queries leading to your siteTrack AI visitor landing pagesAttribute revenue generated by AI traffic (via Stripe)Analyze search gap (where competitors rank in AI but you don't)Measure AI visibility scoreProvide recommendations for improving AI search rankings