Looka

Looka, formerly Logojoy, leverages advanced Generative Adversarial Networks (GANs) and proprietary design heuristics to democratize professional branding. As of 2026, the platform has evolved from a simple logo generator into a comprehensive Brand Intelligence Platform. Its technical architecture utilizes a deep learning engine trained on millions of high-quality design permutations, ensuring that generated logos adhere to core principles of typography, color theory, and visual hierarchy. Unlike template-based competitors, Looka's 'Brand Kit' feature uses a centralized design system that automatically propagates logo changes across hundreds of marketing assets, including social media headers, business cards, and brand guidelines. This ensures 100% brand consistency without manual intervention. For the enterprise segment, Looka provides SVG-native outputs and CMYK-ready files, bridging the gap between digital-first AI generation and traditional print production. The platform's 2026 positioning emphasizes 'Design-as-a-Service' (DaaS), integrating seamlessly with e-commerce stacks to provide instant identity for new ventures. Its inference engine has been optimized for sub-second rendering of high-fidelity previews, making it a benchmark for performance in the generative design space.