Kraftful
AI-powered product discovery to transform user feedback into actionable product requirements.
The high-fidelity human insight platform for remote user research and usability testing.
Lookback is a sophisticated user research platform designed for high-fidelity qualitative data capture. Unlike standard video conferencing tools, Lookback's technical architecture is built specifically for the UX lifecycle, offering synchronized recording of the participant's face, screen, and touch interactions across mobile and desktop environments. By 2026, Lookback has transitioned into an AI-augmented insight engine, moving beyond simple video storage to automated sentiment mapping and cross-session pattern recognition. Its infrastructure supports both moderated 'LiveShare' sessions and asynchronous 'Self-test' modules, providing a unified data stream for researchers. The platform’s unique value proposition lies in its 'Virtual Observation Room,' which allows stakeholders to observe sessions in real-time without disrupting the participant-researcher rapport. This is coupled with a robust API and SDK for native mobile app integration, ensuring that product teams can capture user friction at the exact moment of interaction. In the 2026 market, Lookback serves as the bridge between raw behavioral data and actionable product strategy, emphasizing data privacy (GDPR/SOC2) and high-definition video fidelity that preserves the nuances of user emotion and micro-expressions.
A secondary virtual layer allowing unlimited observers to watch and chat privately without being seen by the participant.
AI-powered product discovery to transform user feedback into actionable product requirements.
The all-in-one platform for rapid prototyping, user testing, and developer handoff.
The unified feedback management engine for scaling product-led growth.
The AI-driven user research platform for rapid, high-fidelity customer insights.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
Natural Language Processing (NLP) layer that automatically identifies pain points and positive sentiment across hours of video.
Proprietary SDK overlay that captures and visualizes taps, swipes, and long-presses on iOS and Android.
Session continuity that allows a researcher to switch a participant from mobile to desktop within the same session ID.
Live note-taking system where every character typed is synced to the millisecond of the video stream.
Zero-install web participant experience utilizing WebRTC for low-latency browser-based recording.
Video concatenation engine that merges disparate 'clippings' into a single narrative video file.
Designers need to know if users understand a new mobile app navigation before development starts.
Registry Updated:2/7/2026
Present findings to the dev team.
A PM needs to interview users in 5 different time zones to understand market needs.
A marketing team wants to see how users interact with a competitor's website vs their own.