Adobe Marketo Engage AI Experience Builder

Adobe Marketo Engage AI Experience Builder (formerly the Landing Page and Asset Builder) is a sophisticated component of the Adobe Experience Cloud designed for high-velocity B2B lead generation. By 2026, the tool has fully integrated Adobe Sensei GenAI to transition from static template editing to intent-based generative layout creation. Unlike consumer-grade AI builders like Wix or Framer, Marketo’s architecture is built on a robust lead-management backbone, ensuring that every element generated is tied to a specific Lead ID and CRM record. The technical framework utilizes a modular 'Guided Snippets' system, where AI analyzes historical conversion data to suggest optimal UI components, form lengths, and content messaging for specific industry segments. It excels in Account-Based Marketing (ABM) by dynamically altering entire microsite structures based on the visitor’s firmographic data. The 2026 version features enhanced 'Self-Optimizing Pages' that use multi-armed bandit testing to rearrange layout blocks in real-time, significantly reducing the manual effort involved in conversion rate optimization (CRO) for complex B2B sales cycles.