Medallia Decibel

Paid

Quantifying digital experiences through AI-driven behavioral heuristics and automated friction detection.

Capabilities: Friction detection Session recording analysis Heatmap generation Funnel visualization Error impact quantification

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9.5

Protocol Reliability Score

Overview

Medallia Decibel is a premier enterprise-grade digital experience analytics platform that utilizes advanced machine learning to process billions of digital interactions. Its proprietary Digital Experience Score (DXS) provides a real-time, quantified metric of user experience quality across websites and mobile applications. Technically, Decibel distinguishes itself through its Behavioral Heuristics engine, which identifies non-linear mouse movements, rage clicks, and rapid scrolling to pinpoint user frustration without manual tagging. By 2026, Decibel has integrated deeply into the Medallia Experience Cloud, offering a unified view of both 'what' users are doing and 'why' they are doing it through the marriage of behavioral data and direct feedback. The architecture is designed for high-scale, low-latency data processing, ensuring that session replays and heatmaps are available with minimal delay. It serves as a critical layer in the modern martech stack for data-driven product managers and UX researchers who require a scientific approach to identifying conversion bottlenecks and technical errors in complex single-page applications (SPAs) and native mobile environments.