Onalytica

Onalytica is a premier Influencer Relationship Management (IRM) platform specifically architected for the B2B sector. As of 2026, the platform leverages advanced graph database technology and natural language processing (NLP) to move beyond surface-level follower counts, instead focusing on 'Topical Authority' and network centrality. The technical core of Onalytica utilizes semantic analysis to categorize influencers based on the professional relevance of their content rather than mere social engagement. This allows global enterprises to map complex influence ecosystems, identifying key opinion leaders (KOLs) who drive professional decision-making. Positioned as a mission-critical tool for corporate communications and field marketing, Onalytica provides a structured framework for identifying, engaging, and measuring the impact of expert relationships. Its architecture supports deep integration with enterprise CRMs like Salesforce and HubSpot, ensuring that influencer interactions are treated as strategic business assets rather than isolated social media tactics. In the 2026 landscape, Onalytica is distinguished by its predictive modeling, which forecasts the growth potential of rising stars within specific technical niches.