Blog2Social
Automated social media scheduling and cross-promotion for WordPress and beyond.
The decentralized, real-time notification protocol for the global podcasting ecosystem.
Podping, a core component of the Podcasting 2.0 initiative spearheaded by Podcast Index and Livewire, is a decentralized notification system built on the Hive blockchain. Its primary technical function is to solve the 'polling problem' in RSS-based media distribution. Traditionally, podcast aggregators must poll millions of RSS feeds every few minutes to check for updates, resulting in massive bandwidth waste and delayed discovery. Podping replaces this with a push-based mechanism: when a creator publishes a new episode, their hosting provider sends a 'ping' to the Hive blockchain. This ping is a small JSON record that acts as a global, immutable signal to all listening apps and aggregators that a specific feed has changed. By 2026, Podping has matured into the standard for real-time media discovery, supporting not just episodes but also 'Live Item Tags' for instant livestream notifications. The architecture is inherently censorship-resistant and distributed, ensuring that no single entity can gatekeep content discovery. It operates as a public utility, significantly lowering the barrier to entry for independent developers to build highly responsive podcasting applications without the infrastructure costs of massive polling engines.
Uses the Hive blockchain as a globally distributed message bus, removing the need for a central WebSub hub.
Automated social media scheduling and cross-promotion for WordPress and beyond.
Professional-grade social media scheduling and cross-platform content distribution.
The all-in-one podcast marketing platform fueled by AI intelligence to maximize listener growth.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
Small transaction payloads (custom_json) minimize blockchain bloat and cost.
Instant notification for '<podcast:liveItem>' tags to alert apps when a creator is live.
Aggregators only fetch the RSS feed when a valid ping is received for that URL.
Every update notification is a permanent record on the Hive blockchain.
Large hosting providers can ping for thousands of feeds from a single blockchain account.
The Hive network is maintained by distributed 'witnesses', making it nearly impossible to block specific feed pings.
New episodes taking hours to show up on various podcast apps.
Registry Updated:2/7/2026
Aggregators hammering small RSS hosts with thousands of unnecessary GET requests.
Listeners missing live shows because they didn't know the stream started.